Personal Information

Frontplay Headwear (FPHW) strives to ensure that your privacy is protected when visiting this website. We therefore have a policy deploying how your personal data will be processed and protected. Please read this section before using the site or submitting personal information. FPHW will never transfer your personal data to any third party for marketing purposes.

What information do we collect?

FPHW collects personal information that you submit to us when you contact our customer service. The personal information you send to us may for example include your name, email address, phone number and shipping information. The cookies may collect session information such as pages viewed, session duration, transactions made and demographics such as origin, gender and age among others.

Disclosures of your information

You have the right to request to take part of the information we hold about you. If the information is incomplete or incorrect, you have the right to have the information corrected or erased. You may at any time write to FPHW and withdraw your consent to letting us use your data for marketing purposes (for example by sending you newsletters, offers, etc.). If you wish to change your registered personal data or if you have any questions on which personal data we have registered, please get in touch with us:

What are cookies?

Cookies are very small text files that are stored on your device’s hard drive when you visit websites. We use first-party cookies and third-party cookies for the main purposes of; web functionality, web statistics and advertising.

Third Parties

Data that is transferred to a third party is solely used in order to fulfill FPHW’s obligations to you as a customer. FPWH may transfer data to FPHW’s sub-contractors in connection with deliveries (for example your telephone number and address which are necessary to our shipping agents in order for them to deliver your order).

Why do we use cookies?

Some cookies are vital in order for the website to function properly. The cookies keep track of your settings and make your experience more convenient by e.g. recognizing your device and remembering your preferences and settings. Cookies are also used to collect usage data such as duration of session, pages viewed, if a transaction was made or demographic data such as origin, gender and age. This information is used for analytical purposes and enables us to create the best experience for you. The cookies we use do not collect any information that can be used to track or identify individuals.

How can you control or delete cookies?

You can disable any already stored cookies on your computer by changing your browser settings for cookies. You can also use opt-out programs in order to prevent cookies from being used. However please keep in mind that these settings may stop our website from functioning properly.
Most internet browsers are set up to automatically accept cookies. Please refer to your browser instructions to learn more about how to adjust or modify your cookie settings.
Internet Explorer, Chrome, Firefox, Safari, Opera.

Site Statistics

Web data is collected to monitor user trends on the site. Analytical data such as hits to our server, traffic patterns and page views shows us where our audience is coming from and how they interact with the site. This type of collected information is aggregated anonymous and therefore does not personally identify specific site users. In addition, our site may utilize “web beacons”, “pixel tags” or other tracking technologies to study the actions of our users through non-personally identifiable information. This data is aggregated and monitored to help us improve our services and our overall experience of the site.

Controller of personal data


Swedish corporate identity number 556945-4472
European VAT-number: SE556945447201

Kamomillagatan 20
168 72 Bromma
Stockholm, Sweden